While the hype may have surrounded the oh-so-cool iPhone 4 announcement, Apple CEO Steve Job’s also revealed that its recently announced iAd mobile ad platform was doing quite well.
Not only has Apple secured big-name advertisers–such as AT&T, Best Buy, GE, JCPenney, Nissan, Sears, State Farm, Target, and The Walt Disney Studios–but, according to a press release, has secured more than $60 million in iAd commitments.
Apple has iAd commitments for 2010 totaling over $60 million, which represents almost 50 percent of the total forecasted US mobile ad spending for the second half of 2010.
However you slice it, that’s a pretty impressive number for an advertising platform that’s not even live yet. However, I’d like to slice it this way: that $60 million does not, in fact, represent 50% of the mobile ad market!