Digital Marketing Between the Lines and a Special Offer for MP Readers

This post is about sports and marketing. I say that so you non-sports types can bail if you like but I suggest you stick around just from a marketer’s point of view. Sports are one of those things. As a marketer you don’t have to be a fan but you have to understand how it reaches people and how people (prospects and customers) respond to marketing messages related to a true passion. If you don’t get involved then you may be missing out on some potentially lucrative market segments who might hear your message only if it’s attached to their passion for sports.

Cup of Joe: Online Reputation Management is Easier

That’s right it’s easier.

Easier than what?

Well it’s not as easy as writing silly poems. But it’s probably easier than capping underwater oil spills. And, apparently it’s easier than umpiring a baseball game. But one thing it is most definitely easier than it is: off-line reputation management.

Yup that’s right there’s a difference between online reputation management and reputation management done off the Internet. While many of the same tactics and underlying strategies are used, the situation is oftentimes approached and handled in a completely different format.

So how is online reputation management easier than it’s off-line counterpart? It’s easier because of two reasons. Everything on the Internet is written down, and the Internet gives everyone a platform to speak.

Study: SEO & SMM See 20%+ Budget Increases; Copywriting Out the Door?

I love Econsultancy’s industry reports. They’re always chock full of interesting data and…pretty charts.

The latest UK Search Engine Benchmark Report is now out and it’s good news for those in SEO, PPC and Social Media Marketing (SMM).

First, social marketers will love this:

More than half the companies plan to boost budgets by 20%–15% plan an increase of 100% or more!

Next, SEOs will enjoy this stat:

You’re seeing 92% of companies planning to increase their SEO budget by 20% or more. PPC expects to see gains too, though not quite as impressive–a third of companies plan increases of 20% or more.

Lastly, it’s not quite so rosey for copywriters.

Pilgrim’s Picks for June 4: Aloha Friday Edition

Piering into Paradise

It’s Aloha Friday, no work ’til Monday!

Whoops, wrong blog. Aw heck, seeing as we started off with a Hawaii theme, we may as well throw up a pretty picture and all dream of being in paradise.

While you sip your coffee (or in my case, Kauai Coffee Co’s “Big Braddah” blend) enjoy these news Picks.

Google’s Schmidt: More “Terrible” to Stifle Creativity than to Harvest Credit Card Info?

It’s been a few weeks since Google inadvertently collected private data from wifi hotspots–while taking its Street View images in Europe and Hong Kong. After initially resisting the requests of the German government to turn over the data, the search giant is now acquiescing to their demands.

Eric Schmidt, chief executive, said the world’s largest internet company would hand over information initially to the German, French and Spanish data protection authorities…The company will also publish the results of an external audit into the practice.

And now for the part that might make you shart…

Mr Schmidt admitted he could not rule out the possibility that personal data such as bank account details were among the data collected.


Google Display Ads Featuring Twitter Feeds

It’s safe to assume that Google is getting more and more involved in making their display ads perform better. Why wouldn’t they since there are so many opportunities to generate more and more ad revenue each time the process is refined and made more attractive to advertisers.

Along those lines there are likely to be many small experiments being run at any time which are intended to run under the radar but we know how long “under the radar” lasts in Internet time. One of these experiments is being reported by ClickZ.

Google has quietly invited a handful of advertisers to test a new display-ad integration with Twitter.

Google Patent Application Focuses on Ad Formatting

Google is looking to take the idea of ad customization to the next level based on a patent application filing made public yesterday. The application describes how Google is looking to recommend or determine the right format for a display ad including factors such as size of the ad, colors to be used in the ad and more.

Bnet reports

Systems would analyze how different individuals and groups react to ads of varying formats and contexts, and then deliver the ads to the right places in the right formats. Some of the format attributes that Google mentions include:

• color
• size
• particular layout
• shape
• specific placement on a user interface
• time of ad delivery
• behavioral tendencies of users
• geographic region