Yahoo + Bing ≠ Google

So, Yahoo and Bing, how’s that “taking on Google” thing working out for y’all?

Oh, never mind. ;-)

The Fundamental Flaw in BP’s Social Media Push

What’s missing from this list of words?

Updates
Response
Statement
Briefing
Broadcast
Distribution
Push

Those are just some of the words that I found while looking around BP’s social media efforts for the Gulf oil spill. So, what’s missing?

How about…

Listening
Engaging
Discussing
Conversation
Dialog
Understanding

You’ll be hard pressed to find any of those words. There’s little coming from BP’s “response” page, Facebook page, Twitter account or YouTube profile that suggests that BP is interested in any type of conversation with those affected by the oil spill.

Not that you can fully blame BP. It’s an archaic company, not used to holding conversations with the “small people” –also known as its customers. And it’s PR advice is coming from another traditional agency–which may not have the “conversation” experience, or may simply be constrained by BP’s instructions on actually talking to people.

Dell Looking Into Google’s Chrome OS

Ok, so you were once one of the dominant names in computing with your innovative way of putting together computers to customer specs. You had happy customers and made a serious dent in established computing giants market share. Then batteries started to catch on fire, “Dell hell” became part of the online lexicon and the world has started to wonder how much they will need desktops or laptops in the future. So what’s next?

Well, it can’t hurt to connect yourself with a proven innovator and a leader in the Internet space right? That may be why Dell is talking to Google about its Chrome OS. Reuters reports

Dell Inc is in talks with Google Inc over the use of the Chrome operating system on its laptops, a top company executive said on Monday.

The New Consumer?

In the Internet marketing world we talk about how to reach consumers. We talk about reaching them in online advertising like display ads. We talk about generating content that they will be interested in. We talk about search marketing and how targeted it can be when done correctly. And of course, when we can stop talking about ourselves, we talk about social media and its impact on the buy cycle both online and offline.

Ted Rubin Sees OpenSky for Online Commerce

Many people in the social media world are familiar with Ted Rubin. He is one of the most enthusiastic and energetic users of social media in the business. What makes Ted quite unique is that he is an executive level social media user. It’s unfortunate that we call him unique in his efforts. We have to though because most executive level marketers barely know what social media is let alone actually use it.

I first talked to Ted when he was CMO for e.l.f. Cosmetics. It was the first time I realized that in an ‘interview’ with Ted I would just have to try to keep up because he’s got a ridiculous amount of energy. His energy is commensurate to his level of excitement about his projects. Considering the pace he kept with me, it is safe to say that Ted is completely ‘jacked up’ about The OpenSky Project, which is where he puts his efforts currently.

Cup of Joe: Lady Gaga Understands the Fundamentals and So Should You!

Before there was Lady Gaga there was Stefani Germanotta. Some of you might be surprised that Stefani Germanotta is Lady Gaga.

I have a small confession to make. I like Lady Gaga. She’s an amazing entertainer, musician, artist, and dancer. While I enjoy Ms. Gaga’s music, I also have noticed several important marketing lessons that one can learn from her.

Generally speaking I am not a fan of pop music. I don’t appreciate highly produced albums that utilize digital synthesizers and dozens of tracks just to get the singer’s voice in tune. In my opinion you can either sing or you can’t. And it’s apparent from the video above that Lady Gaga/Stefani Germanotta can sing. She understands the fundamentals of music and even today that shows through. Go ahead and take a look at her current acoustic work and you will see real talent minus the studio’s technology.

Sharing Your Web Content for Maximum Buzz [Video]

It’s always a pleasure to sit down with the venerable Dr. Ralph Wilson of Web Marketing Today.

Back in December we recorded this video on how to share your images, videos, and presentations in order to help with your rankings, reputation and general buzz building.

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