Google is a pretty smart company wouldn’t you agree? They have been able to ‘make markets’ in a sense because there is now a lot of money being made where just 15 years ago there was no industry to even make it in. One could probably argue (although here is no the place) that without the industry of the Internet of which Google is a cornerstone the world economy could be even worse off than it is now (that’s a scary thought , huh?).
In a broad sense the Internet is predicated on content. That content has been free but is increasingly moving toward a paid model whether end users like it or not. Now, back to Google being smart. If there is truly a movement toward paid content being more the norm than just a theory, do you think Google would be trying to profit from it? Of course, otherwise you might think they were slipping.