According to MAGNAGLOBAL paid search is the leading form of online advertising, accounting for nearly 50% (actual 46.3%) of all online advertising. To Internet marketers this is not much of a surprise but it is something that many businesses still don’t grasp.
The study predicts a steady path of growth in overall online advertising spend as seen in the chart below.
Paid search should continue to lead the way moving in to the future. The report tells us.