Twitter’s Promoted Trends Ads Spotted in the Wild




UPDATE: Twitter has posted official details of the new “Promoted Trends,” including this interesting fact:

Like Trending Topics, Promoted Trends are already trending on Twitter but haven’t yet made their way into the Trending Topics list. Promoted Trends are clearly marked as “Promoted.” If a topic isn’t already being talked about on Twitter, it cannot be a Promoted Trend.

So, advertisers can’t force us to view trends that are of interest to no one. ;-)

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Well, looky what we have here:

Yes sir! You’re looking at one of the very first glimpses of Twitter’s rumored Trending Topic ads–spotted by uber-Twitter user @Ed. Clicking on the link takes you to a trending topics page which has…wait for it…an ad for Toy Story 3.

  • http://upsmack.com Nate Schubert

    Interesting! Mousing over the ad let’s you know who it is “Promoted” by. When you click on it, it takes you to a standard Trending Topic feed with Disney Pixars tweet on top. Refresh the feed and their tweet will always be on top.

    I noticed that the same tweet is present about every 4-6 tweets which seems kinda Spammy to me. I wonder if just the top slot is enough. As a user I’d rather just see it on top than sprinkled throughout the stream. Social Media can still duplicate content!