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Study: SEO & SMM See 20%+ Budget Increases; Copywriting Out the Door?


I love Econsultancy’s industry reports. They’re always chock full of interesting data and…pretty charts.

The latest UK Search Engine Benchmark Report is now out and it’s good news for those in SEO, PPC and Social Media Marketing (SMM).

First, social marketers will love this:

More than half the companies plan to boost budgets by 20%–15% plan an increase of 100% or more!

Next, SEOs will enjoy this stat:

You’re seeing 92% of companies planning to increase their SEO budget by 20% or more. PPC expects to see gains too, though not quite as impressive–a third of companies plan increases of 20% or more.

Lastly, it’s not quite so rosey for copywriters.

OK, so I’m drawing my own conclusions from this one, but a 4% decline in the use of copywriting? I thought that was the holy grail of SEO? Maybe it’s an anomaly or perhaps we’re realizing that copy is important, but that we can leverage social media and have others generate it for us. ;-)

  • http://www.frankthinking.com Frank Reed

    Totally agree on leveraging social media for content. As a result true original content generation will look like there is less spent but only because it will be done for very specific reasons and not just for general content needs. More targeted content will require some expertise or specialization. IMO.

    Good to have you back!
    .-= Frank Reed´s last blog ..I’m With Steve On This One =-.

  • http://www.michael-martinez.com/ Michael Martinez

    Most people who try to leverage social media for content fail miserably as they just end up recycling crap that is out there.

    The projected drop in copywriting services could reflect any number of reasonable possibilities. A lot of companies, for example, are outsourcing copy to US-educated writers living overseas.

  • http://www.emarketingcharlotte.com Charlotte Search Engine Optimization

    good luck you are doing really nice work
    keep it up regards
    reader