Yahoo Apparently Gives Up On Search Relevance, Fires Editorial Team



There are three ways to look at this announcement:

“Yahoo started its week with layoffs in Sunnyvale,” an employee tells us. “Seems to be affecting the editorial team that does search relevance testing.”

  1. Yahoo is preparing for Bing. You don’t need search relevance teams when you’re handing over your search results to Microsoft.
  2. Yahoo is admitting that their search results have never been that relevant and so why even have an editorial team.
  3. Yahoo’s just as tired of crappy results as we are, and is hiring better people.

Personally, I like Option 2, but according to an official statement from Yahoo, Option 3 might be closer to the truth:

“Yahoo! remains focused on innovating the overall Search experience over the long-term, and the Yahoo! Search group is hard at work on some new experiences that we believe will convert Yahoo! users to Yahoo! searchers.”

“To accomplish our new product objectives, we have decided that we need a different combination of talent and are making changes within the search group in order to more deeply invest in other areas of the group.”

Of course, it could be a combination of all three. :-)

  • http://TheListWiz.net Matthew Layne

    This is all good news for those of us that are yahoo users. I am most happy about option: 3. because that will make a huge difference in lack of results.

  • http://www.superaffiliatemarketingtrick.com/ rgear2010

    That is a good choice by yahoo, they must hire better people so that they will even better.

  • http://www.jaysonlinereviews.com Learn To Make Money Online Lessons

    They need to do something Google is continually destroying all of there competition. It would be nice to see some real search competition for Google one day.

    It is so bad that even Google owned Youtube receives twice as many searches as Yahoo, and Bing. Talk about total dominance!

  • http://www.zoomgroup.com CCNA CCNP CCIE

    i dont know why yahoo neglecting its competition.It should hire good people to withstand its competition..