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Yahoo Looks to “Create Central Hub for People’s Online Lives”



The headline comes directly from Yahoo’s Yodel Anecdotal blog. Sounds ambitious and it is. The cornerstone of this effort is the full integration of Facebook into Yahoo’s social “system”. The announcement of this update is the biggest change to come from Yahoo after making an agreement with Facebook back in December of 2009. Here is a look at what you can expect when you turn on this feature in Yahoo.

Yahoo says

Social networks have seen explosive growth in recent years. As the place that 600 million people visit every month, Yahoo! is in a unique position to bring together different social experiences from across the Web to a single place. This vision has been our guiding principle since we kicked off our Yahoo! Open Strategy (Y!OS) initiative in 2008 and started to rewire Yahoo! to be more open and social.

Today this vision is really coming to life in the Yahoo! products you use every day. We are starting to integrate Facebook in a big way, a result of the agreement we first signed with Facebook last December. People who use Yahoo! and Facebook can now link their accounts to view and share updates with friends across both networks. This means you can see your Facebook News Feed from your Yahoo! homepage, Yahoo! Mail, and other favorite Yahoo! sites and services. When you create and share content on our properties – including Yahoo! News, Yahoo! Sports, Yahoo! Answers, and many of our entertainment sites, such as omg!, Yahoo! TV, and Yahoo! Music – you can share that content on Facebook.

If logged into your Facebook account and using the Facebook link on the Yahoo homepage you are taken to your Facebook page. You can “turn on” the feature to update your Yahoo account when clicking on the Quick View option. It was easy enough to connect and then disconnect if desired under the Settings tab. In other words, no convoluted directions and super secret passwords needed. Since Facebook is involved in this one it’s a relief to see that Yahoo hasn’t made it difficult to play or not play.

In fact, in the post Yahoo goes out of its way to address privacy and ease of use.

Our vision is to provide a central hub for people’s online lives, and we understand that requires a Web you can trust. That’s why today Yahoo! is making privacy settings even easier to use with a central dashboard. Called Yahoo! Pulse, this dashboard makes it simple to set and manage your activities and privacy on Yahoo!. See the updated experience at http://pulse.yahoo.com.

Now for a bit of irony or whatever you want to call it. When I clicked on the link provided for the Yahoo! Pulse dashboard I got this result:

I just have to chuckle when this stuff happens. Anyway, here’s to boatloads of social interaction on Yahoo!