Posting his earnings to Hacker News, the app developer claims to have earned almost $150 in eCPM on the first day!
The question is, will iAd be able to sustain this kind of engagement or is there a novelty value at play here. The developer himself seems to think the latter:
This is from a utility app that was released today. I was quite surprised by the return, though I’m not sure if it will keep up. It seems that people may still be enjoying the novelty of iAds.
Still, almost $1,400 in one day? Not bad, Apple, not bad!