Google Buys Search Entity Metaweb
Google has continued its recent acquisition spree by picking up Metaweb which will be used to enhance its search results. What’s that you say? Google is buying another company to help it do search better? Now that’s a company that is secure in its ‘search-hood”.
Metaweb provides an online database of “over 12 million things” that range from information on college tuition to data on gadgets. The service is designed for website owners who want to extend the functionality of their sites by making the company’s database content available to users.
According to Google, the addition of Metaweb to its team will help it improve its search offering. Currently, Google Search displays answers to simple questions — such as “What time is it?” — at the top of its results page, rather than force users to go to another site. Metaweb will help Google Search answer more complex questions, such as “How many actors who are more than 40 years old have won an Oscar?”
Google plans to use Metaweb’s database to deliver the answers in its results.
I can admittedly be a little slow on the up take on these things. As a result I need pictures. My kids would tell you that in a heartbeat. So here is a video explanation of Metaweb and you can see why Google finds it interesting enough to buy it. Now the word entity may have a fresh new meaning.
So what else does Google have its eye on these days? It keeps getting more and more interesting for sure.