While Google struggles with a lot of issues because of their high profile involvement in just about everything, they are still the king of the search mountain by a country mile. This is obviously not news but how that domination extends into the mobile search world is still a bit stunning. According to Pingdom, based on global stats with the help of Stat Counter, Google currently owns 98% of the mobile search market. Yup ……. 98%. The picture below will add to the ‘wow factor’ of that number.
So what does this all mean? It could mean plenty of things. The biggest question is around the age old tech question of what is more important, the hardware / device or the application? With Apple and Google fighting tooth and nail over the burgeoning mobile market, who has the edge? Android devices are making strides but the iPhone and the iOS are the standard for now. To be sure Google would like to own the entire experience from the device through the conversion but if it can’t beat the iPhone at least all of those iPhone users will be searching on Google. The result will still be filling Google’s pockets with mobile paid search money and more. Not a bad position to be in if you are Google.
It has to make Steve Jobs’ blood boil that while the iPhone and its associated apps are a license to print money, Google is still going to make a lot of money through the iPhone marketplace. The fact is that iPhone fanatics are as dependent on Google as they are on Apple.
So the question is, is there anyone out there that could possibly slow Google down in this market of the future? I don’t see anyone, do you?