Posted July 1, 2010 9:31 am by with 4 comments

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There are many great reasons why you should set up some kind of social media monitoring dashboard. One such reason is to listen to the complaints received by your competitors and adapt your marketing messaging to capitalize on their weaknesses.

Well, score one to Motorola and Verizon. Their latest print ad for the Droid X includes the following statement:

And most importantly, it comes with a double antenna design. The kind that allows you to hold the phone any way you like…

So smart!

Of course, they didn’t exactly need to actively monitor iPhone’s apparent flaws–you can’t go online without practically tripping over customer complaints–but it serves as a reminder that you should keep an eye not just on your reputation, but your competition’s.

You never know when they might serve up your next marketing message. 😉

  • Not only can they capitalize on flaws but on the fact that ATT does not cover all the country. I live in a ATT area now but I just moved from a place in Colorado where ATT just would not work..

  • They won’t be the only companies that will be capitalizing on their flwas

  • iphone is the best. iphone is number one

  • Review Motorola’s Droid X smartphone which aims to compete with the HTC EVO 4G and the Apple iPhone 4.