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There are many great reasons why you should set up some kind of social media monitoring dashboard. One such reason is to listen to the complaints received by your competitors and adapt your marketing messaging to capitalize on their weaknesses.
Well, score one to Motorola and Verizon. Their latest print ad for the Droid X includes the following statement:
And most importantly, it comes with a double antenna design. The kind that allows you to hold the phone any way you like…
So smart!
Of course, they didn’t exactly need to actively monitor iPhone’s apparent flaws–you can’t go online without practically tripping over customer complaints–but it serves as a reminder that you should keep an eye not just on your reputation, but your competition’s.
You never know when they might serve up your next marketing message. 
