We all know it goes on. Sometimes it’s disclosed, other times not. Sometimes it’s black and white, other times it’s more of a gray area.
What am I talking about? Paid blog posts.
If you’re given a free sample, only 24% of your readers will trust you to be unbiased. Paid to write a review, that trust drops to 19%.
Still, in both cases, there’s this big area of indecision (61% and 54% respectively).
Of course, it’s one thing to say that you wouldn’t trust a sponsored blog post, but what about in reality? Factors that need to be considered in the real world include:
- Do you generally like and trust the blogger in question?
- Do you want to buy the product anyway–so need little persuasion?
- How was the disclosure handled?
- How relevant is the product to the normal content of the blog?
All of these would effect the scores above, but at the very least, you have been warned that your readers don’t embrace sponsored posts as much as you’d like them to!