Google Playing With Local SERP’s

Sometimes in search you are alerted to something that is a bit dramatic in its presentation. Google has been experimenting with their positioning of the most critical elements of a local search SERP and it makes for some interesting “What if?” questions.

This new look SERP was brought to my attention from Mike Blumenthal’s blog. If you want to be on top of local search information Mike will certainly help you do that (or one of his readers in this case). I was able to replicate the result so here it is

Will Your Life Be Better in 10 Years Because of the Internet?

Assuming we are granted seeing the next 10 years unfold, how will the Internet impact your life and in particular your social interactions?

According to ‘experts’ (overused and often undeserved title alert!) a study by the Pew Internet and American Life Project, life is gonna be good because of the social web. Honestly, since most of these folks probably depend on the Internet to make a living are they going to say anything else?

The study revealed

The social benefits of internet use will far outweigh the negatives over the next decade, according to experts. They say this is because email, social networks, and other online tools offer “low friction” opportunities to create, enhance, and rediscover social ties that make a difference in people’s lives. The internet lowers traditional communications constraints of cost, geography, and time; and it supports the type of open information sharing that brings people together.

It Just Costs More to Have An iPhone

This is not shocking. From AT&T’s data plans to just about every other aspect, having an iPhone just costs more money. This is not an indictment it’s just something that appears to be a fact for most.

In fact, an app store analytics provider, Distimo, reports on apps for the iPhone leading the way for average costs. (OK, so the BlackBerry Apps are higher on average but the lowest they can be priced is $2.99 and who buys them anyway? Ditto for Microsoft. Honestly, why these two are even considered in app discussions is beyond me. It’s either Apple or Android moving forward, correct?)

When it comes to free apps Android’s market leads the way

TechCrunch points out that the Android market has its own issues.

Happy 4th of July!

Fireworks Montage

Cup of Joe: The Google Killer That Will Never See the Light of Day

Its rare that I will use the words “innovative” and “Microsoft” in the same sentence. But today I am breaking that habit to talk a moment about Pivot. Pivot is an innovative piece of software from Microsoft that makes it possible to visualize large sets of data in very interesting ways. Gary Flake demoed Pivot at TED back in March.

I have been playing with Pivot for about a week now, and can honestly say that its the first Microsoft product that I have been excited about in years! All I can think about is what it would be like if Microsoft combined Pivot with Bing’s search index. I mean can you imagine what that would be like? It would be the closest thing to a Google killer ever.

iAds Appear in the Wild

Apple’s mobile ad platform iAds are beginning to appear in apps with the ad for the Nissan Leaf leading the way. This is the same ad that was showcased by Steve Jobs during the iAd demo during the Worldwide Developers Conference last month.

MacRumors.com reports

Last week, we noted that developers had begin incorporating support for Apple’s iAd mobile advertisements into updates for their applications, with a few applications starting to show placeholder banners and test ads ahead of the program’s official launch on July 1st. Right on time, iAd advertisements have begun to go live, although their presence appears to be very spotty on iAd-compatible applications at the moment with banners appearing only occasionally while at other times the apps simply show blank space in the banner location.

Only 19% Trust Your Sponsored Blog Posts!

We all know it goes on. Sometimes it’s disclosed, other times not. Sometimes it’s black and white, other times it’s more of a gray area.

What am I talking about? Paid blog posts.

According to Fleishman-Hillard’s 2010 Digital Influence Index (pdf), consumers are wising up to paid/sponsored blogs posts–and they don’t like them!

If you’re given a free sample, only 24% of your readers will trust you to be unbiased. Paid to write a review, that trust drops to 19%.

Still, in both cases, there’s this big area of indecision (61% and 54% respectively).

Of course, it’s one thing to say that you wouldn’t trust a sponsored blog post, but what about in reality? Factors that need to be considered in the real world include: