Back in in 2008, my good friend Lee Odden asked:
What’s a better term: “social media monitoring” or “social media measurement”?
As someone that provides social media measurement software, I wanted to get a check on whether our feelings have changed towards the use of social media monitoring versus social media measurement.
To me, it means the same thing. After all, why would you monitor social media, if you don’t plan to actually measure social media in some way? Still, I can tell you that, based on Google Analytics, social media monitoring is by far and away the most commonly searched-for keyword.
That’s backed up by Google’s Insights for Search too! As you can see, social media monitoring is far more searched for than social media measurement. Here’s the chart to prove it!