Ask Asks If the Human Element Will Help Its Search Business

Ask has always been the red-headed stepchild of the search industry. It’s always lurking in the shadows as the #4 search engine and usually gets a mention in search share only if there was significant up or down movement. Accounting has the Big 4 but search only has the Big 3 which is soon to be the Big 2 ½ or something once bing and Yahoo fully consummate their relationship. Ask is usually not included in those talks but is making changes to differentiate itself and hopefully make more of a splash in that area. The key to that hope: good ol’ fashioned human beings!

The Ask blog reports

Whose Reputation is Worse Than a Member of Congress? Advertisers, Of Course!

Advertising suffers from a reputation problem. Here at Marketing Pilgrim we are very interested in online reputation management but even the best social media monitoring tools can’t help some industries. Of course, when you spend years simply ignoring how poorly you are viewed by the public in general, it doesn’t help. This is how the advertising industry has put together its stellar reputation that it is now trying to control a bit with the help of the oldest journalism school in the country, The University of Missouri School of Journalism.

The Huffington Report says

Industry leaders are teaming up with the nation’s oldest journalism school to launch the Institute for Advertising Ethics. Among the research center’s goals is to improve the public image of a business that spent $125 billion last year but isn’t exactly known for its bedrock principles and unwavering scruples.

Yahoo Japan Disses Bing, Picks Google as New Search Partner

Holy smack in the face Batman! Yahoo Japan just signed a 2-year deal with Google!

Yes, with Google! Not, Bing!

Before the word “mutiny” jumps to your prefrontal cortex–your “mind” for the rest of us–you need to know this: Yahoo holds only a 35% stake in Yahoo Japan, so the search engine couldn’t put its foot down and insist that Bing be the search engine of choice.

Still, what an embarrassment! I mean, Yahoo Japan basically just told the world that its US sibling has made a terrible mistake and it’s not prepared to make the same one!

Of course, Yahoo is having none of that, releasing its own statement on the deal:

What the Heck is Google Punch?

No, really! Does anyone actually know what the unveiled Google Punch does?

Apparently Google Operating System spotted Google Punch listed in a Google Documents drop-down–within the video below.

Speculation has already started as to what Google Punch could be, but I’d love to hear your thoughts.

Glam Media Moves on the Men

brashA few days ago, Glam Media, the number one vertical media company for women, announced that they were going to buy ad technology start-up AdPortal. The idea was that their tech would help bolster Glam Media’s GlamAdapt program which allows publishers to run their own self-service ad portals. The emphasis is on detailed demographics that will allow the advertisers to place ads based on very specific audience and geographic stats over a wide-range of sites all under the Glam Media roof.

AdPortal is a spin off of Sportgenic, a sports ad network. Now, with today’s announcement, it all becomes quite clear.

Glam Media is now going after the male market with the launch of their new vertical “BrashSports.”

The press release states:

Colleges Get Schooled in the Art of Modern Marketing

piggy_bank_capWe like to think of colleges and universities as places where learning trumps all else, but the truth of the matter is that institutions like these are still businesses, which means they need to make money. Says Rob Moore of Lipman Hearne, a marketing company specializing in non-profits:

“Higher ed institutions today are facing a conflation of challenges that can best be met through more effective marketing. Increased competition for students, deep tuition discounting, demographic pressures that put many traditional markets at risk—all have a huge impact on the institution’s bottom line.”

In response to this, colleges and universities are actively adding new marketing tactics to the mix including social media and interactive marketing. Lipman Hearne recently published the results of a study called “Marketing Spending at Colleges and Universities” and here’s what they found:

Facebook and Twitter Integration Most Popular with E-Mail Campaigns While Mobile Lags

Although it comes as no surprise to most, the integration of e-mail campaigns and social media outlets is becoming more popular. Leading the charge are Facebook and Twitter which is probably no surprise either. What is a little surprising is just how quickly the numbers dive with regard to other options for social media integration. The following chart from eROI shows results from a survey they recently conducted (hat tip to MarketingProfs).

With Facebook being the most mainstream option of these outlets its appearance at the top of the list is almost expected. Twitter on the other hand is much more dependent on the type of e-mail recipient because it’s mass appeal is much less than Facebook’s at this time. In other words, Twitter likely skews toward a tech-savvy and generally younger crowd while Facebook hits a more widespread demographic target.