Time Spent On Yahoo Sites Declining
Boy it’s a good thing Yahoo picked up content chop shop Associated Content to make that ‘great’ content to keep visitors around its sites. Apparently there is less time being spent on Yahoo sites than ever. Here is a chart compiled by Citi analyst Mark Mahaney and shared with us from Business Insider SAI.
One question I have is what sites are included in the Google calculation because YouTube could go a long way toward goosing their number of total minutes spent on a Google site.
The chart also shows just how influential Facebook has become in a relatively short period of time. No surprise there but the next question is will it keep growing and surpass Google?
Yahoo on the other hand just can’t seem to get out of bad news’ way. Accusations of bumping up search numbers, Carol Barth’s boatloads of swear words and the threat of producing a veritable mountain of content from the $10 per article crowd have kept the company in a bad light for quite some time now. Add to that the uncertainty of just what the bing integration will mean to the search side of Yahoo and things get real scary real fast.
So what do you think about Yahoo? Where is it going? Where will it end up? Do you care?