The old notification email greeted you warmly then announced that NAME HERE is now following your tweets on Twitter. After that was a snapshot of their current followers, tweet and following stats.
The new format does away with the warm greeting and puts the name of the Twitter account in the notification line:
Cynthialil (@Cynthialil) is now following your tweets (@TWITTERACCOUNT) on Twitter.
That’s followed by the person’s avatar, Twitter name, location and bio info before moving on to the stats which now include lists. The stat layout is now a table that resembles the layout in Twitter.
The result of all this is more information delivered to your inbox when someone new decides to follow you on Twitter – but do you care? I would imagine that a large number of users don’t even have the notification box checked in their profile. If you have a busy account, or run a few accounts, it can get annoying, but you should care if you’re running a business.
Your Follower list is open for all to see so you should make the effort to keep it free of spammers and inappropriate material. R-rated avatars have no place on your business Twitter unless that’s the business you’re in.
Do you review your Follower notifications on Twitter? Or is it just a numbers game for you?