29% of You Will Retweet This Interesting Blog Post Without Reading It!
I admit, that in most cases, 135 people is enough to make a study statistically relevant, but we’re talking about Twitter here. Twitter has about, what, 100 million registered users? OK, let’s be conservative and say 50 million registered. More conservative still? Let’s say 10 million active users.
135 out of 10 million? Is that going to be a survey you’d fully trust?
It is? Alright then! I have some pretty charts for you!
Apparently 29% of Twitter users have retweeted something without actually looking at the contents of a link:
Are they insane? With all of the URL shorteners in use, wouldn’t you want to know if you were about to share a NSFW link with your network–which happens to include your mom?
OK, so what else gets retweeted? Well, apparently “insightful tweets” and “interesting blog posts” lead the pack:
I guess “Everything that Ashton Kutcher tweets” wasn’t one of the options to pick from.
OK, one last criticism of this survey before I close. It’s a survey, not a study. In other words, you’re counting on tweeps to accurately remember what they do more of on Twitter AND you’re counting on them to ignore the common psychological desire to try and answer the survey questions with the answers the asker hoped to get.
If you want a more scientific approach to retweet habits, I highly recommend checking out Dan Zarrella’s presentation.