Affiliate Marketing Company VigLink Acquires Rival DrivingRevenue
Sounds like an influential CEO confessing to an elicit affair, but it’s really VigLink CEO Oliver Roup talking about how his company happened to acquire rival DrivingRevenue this past Friday. It began with an email from Revenue’s Raymond Lyle and Jack Bafia saying they should talk. That was in May, so it was quite a rush to the alter. Says Roup;
“We’re very excited to be joining forces. Ray is going to lead the sales and merchant relationship team and run our Chicago office. Jack will be moving to San Francisco to assume leadership of the product team. Everyone else is keeping their job as well. They’ve all made a big bet on the future of the combined business. They are doubling down, not cashing out.”
Sounds like one big happy family, doesn’t it? VigLink has plenty of reasons to be happy. Back in January, the company, which works as an affiliate middleman between bloggers and merchants, got $800,000 in funding from Google Ventures and First Round Capital. Now, in the wake of the merger, Roup says the investors have doubled their initial offers.
What’s DrivingRevenue bringing to the table? Not cash, but the know-how. They’ve been at this for two years and have amassed a strong group of partners that will put them way ahead of their remaining competitor, Skimlinks.
We wish the lucky couple all the happiness in the world.