Cup of Joe: To Be Or Not To Be?




Famous
Thursday, I posted a guest post all about personal branding. I talked about how you can leverage a personal brand to build links. I truly believe that personal branding has tremendous opportunity for business development. But then yesterday, I saw the above tweet. My friend Stephanie reminded me that not everyone wants to “be famous”.

And that’s just fine.

The biggest failure of social media in our society is the myth that everyone should be famous. As a result, the networks and platforms are overrun with over zealous fame seekers that just end up contributing to the noise rather than making music. Making music is an art form, yelling at the top of your lungs isn’t.

Those in social media that have the strongest personal brands, do so because they have the following characteristics.

  • They offer quality content.
  • They don’t fit the mold.
  • They have awesome conversations.
  • They don’t care about being famous.
  • They create beautiful music.

Over the last several years I have worked hard at building my personal brand. I think it’s an important part of my business and I want my business to succeed. But, quietly on a secret blog that no one knows about, I write poetry.

Poetry isn’t what I do for a living. It doesn’t build links. It doesn’t improve my ROI. It isn’t about my social media strategy. It’s just something I do for myself and anyone else that happens to accidentally find it. I don’t care about being the best poet on the web. Or selling my poems. Or even being recognized as a poet. I write for the sake of writing.

If you are having trouble developing your personal brand, maybe it’s because your priorities aren’t right. For example, when you blog, blog because you truly enjoy what you are writing about. When you tweet, tweet because you find value through sharing or engaging. When you meet folks in person, do so for the sake of making a new friend. Do all of these things and more for the sake of yourself, not for the sake of being famous.

  • http://twitter.com/SEO303 Domenick

    Great first morning read Joe. Noise vs Music huh, it’s an art form just to separate the two, especially on Twitter.

    • http://joehall.me/ Joe Hall

      It is an art form to separate the two….But sometimes its an art form to make music from the noise as well!

  • http://freeyoutubevideo.com mahadi

    its a new site with all kind of selected videos of youtube.

  • http://www.ipraxa.com/ Ipraxa

    Personal branding is very important, because it’s related to your business/what you do. Both personal reputation and reputation of your business go hand in hand.

    ” The biggest failure of social media in our society is the myth that everyone should be famous. As a result, the networks and platforms are overrun with over zealous fame seekers that just end up contributing to the noise rather than making music.” absolutely true.

    Online Reputation is built by sharing your knowledge and expertise with others, by having useful conversations, by definitely creating beautiful music!

  • http://www.mcconnellgroup.ca/blog/ Shawn @ McConnell Group

    Personally, I would prefer to have the wealth that a successful brand or company bring but not flaunt it, almost to the point where people perceive me just like them. It allows them to feel comfortable and open up to you.

    Always remember where you came from and give back when you can.

    Shawn