Thursday, I posted a guest post all about personal branding. I talked about how you can leverage a personal brand to build links. I truly believe that personal branding has tremendous opportunity for business development. But then yesterday, I saw the above tweet. My friend Stephanie reminded me that not everyone wants to “be famous”.
And that’s just fine.
The biggest failure of social media in our society is the myth that everyone should be famous. As a result, the networks and platforms are overrun with over zealous fame seekers that just end up contributing to the noise rather than making music. Making music is an art form, yelling at the top of your lungs isn’t.
Those in social media that have the strongest personal brands, do so because they have the following characteristics.
- They offer quality content.
- They don’t fit the mold.
- They have awesome conversations.
- They don’t care about being famous.
- They create beautiful music.
Over the last several years I have worked hard at building my personal brand. I think it’s an important part of my business and I want my business to succeed. But, quietly on a secret blog that no one knows about, I write poetry.
Poetry isn’t what I do for a living. It doesn’t build links. It doesn’t improve my ROI. It isn’t about my social media strategy. It’s just something I do for myself and anyone else that happens to accidentally find it. I don’t care about being the best poet on the web. Or selling my poems. Or even being recognized as a poet. I write for the sake of writing.
If you are having trouble developing your personal brand, maybe it’s because your priorities aren’t right. For example, when you blog, blog because you truly enjoy what you are writing about. When you tweet, tweet because you find value through sharing or engaging. When you meet folks in person, do so for the sake of making a new friend. Do all of these things and more for the sake of yourself, not for the sake of being famous.