Facebook is known for two things: numbers that go up and boneheaded privacy moves. The privacy thing has cooled off as of late as did the growth from June of this year. According to Inside Facebook, though, things have returned to normal at least on the US growth front for the social media giant.
As always, it is important to understand the source of the information and this comes from Inside Facebook who just so happens to be offering a membership service that tracks this kind of thing.
As for continued growth of Facebook in the US, how much more room do you think there is? What is probably the better question is what is Facebook doing to maintain the interest of its existing account holders? I know for me I have found less and less reason to check my Facebook page. Maybe the thrill is gone, I don’t know. Maybe it’s just the summer and it’s hot and blah, blah, blah……
So how do you view Facebook these days? Is it still ‘hot’ for you or are you cooling off as well? As marketers, what are you most interested in learning as it relates to Facebook’s audience and general condition?