Facebook Community Pages: Your Lurking Reputation Nightmare
By Renée Revetta
It’s been over four months since Facebook launched Community Pages, and they’re still a big mess. As users were originally told, Community Pages are NOT completely “dedicated to a topic or experience” but just pages created from everything that users list in their Info tab. Sure that might encompass topics or experiences, but, for example, Community Pages are automatically created for employers, colleges, high schools, interests and activities. With 500 million users on Facebook, those interests, employers and activities quickly add up.
There are still thousands of incomplete Community Pages floating around Facebook. When I say incomplete, I mean there are pages that haven’t been claimed or linked to an official website or Wikipedia page. Here’s an example of a claimed page vs. an unclaimed page: The Steelers (where a Wikipedia page has been linked up) vs. the Pittsburgh Pirates page, which remains unclaimed. When an official source isn’t attached, it leaves the Community Page open to Facebook users’ interpretations. Now enters your lurking ORM challenge you didn’t even know existed. Does your company have an unclaimed Community Page?
A few things to realize about Community Pages:
- Users see a stream of updates about the topic of the Community Page (the title of the Community Page being the search term).
- Your friend’s most recent posts about the topic are displayed.
- Recent global posts (public status updates) about the topic are also shown.
- It’s up to you to connect the Community Page with the official Wikipedia page or website, but up to Facebook to actually get around to making the connection complete.
- Facebook is taking its’ time to make the official website associations live (…it’s been months).
- Conduct a search on Facebook for your company’s brand name to find your page.
- Sign up to be notified. You can do this directly from your brand’s Community Page (as seen above for Search Mojo’s page). When you get this message after entering your email address, you’re good to go: “Thank you for wanting to improve this Community Page. We’ll let you know when we’re ready for your suggestions.”
- Wait for Facebook to catch up.
- Realize these global results might be the same ones appearing in the SERPs, eventually.
About Renée Revetta