Each time I find out about how Google is making strides in turning many of their popular services into a usable mobile form I am reminded of just how far mobile has to go. Honestly, I am naïve enough to think that a company like Google would already have done something long ago with an important feature like Google Finance to make it a mobile standard. Guess I was wrong. If Google is playing “catch-up” then just how far behind is the rest of the world?
From the Google Mobile blog (which was from a cross post from the Google Finance blog which brings up the point that it is a part time job trying to keep up with all the blogs Google has but anyway)
Here on the Google Finance team, we’re always looking for new ways to help you access the finance data, charts, and reports that you need in the blink of an eye. But all the data in the world won’t help if you can’t access it when you need it most. Since many of us are on the run throughout the day and don’t always have our computers in front of us, it came as no surprise that one of users’ most frequently requested features was a fast, easy-to-use mobile website for Google Finance.
We heard your feedback and are please to announce we’ve launched the new Android/iPhone edition of Google Finance for mobile! The markets don’t stop when you leave your desk, so we’re bringing the markets to you. Our new design gives you a unified experience across desktop and Android or iPhone phones, offering nearly all the same features and functionality on both. You can easily access the new site when you do a Google search for stock tickers or company names on your mobile device, or when you tap the “Finance” tab on the Google mobile homepage.
For full disclosure (since finance types are supposed to do that right?) I am not a high finance guy. However, if I was I would be surprised that Google is just now paying more attention to turning something as time sensitive as financial dealings into a more usable mobile form that helps people to effectively use the tool while on the go.
Here’s what it looks like
So what’s the marketing angle here? It’s pretty simple. You need to get your mobile strategy in order. If Google is seeing just how important this is do you think you might want to take the hint?
Now for some Google gamesmanship. If you would prefer to have this in an app it is only available for Android devices. Go figure, right?