Ho, ho, ho, it’s time for holiday shopping and the fact that people are already stocking the gift cupboard means that this retail season will be much more profitable than the last.
How individual retailers fare, could be determined by how early they start preparing for holiday traffic. Stores that wait until November to put their best foot forward could end up stuck with shelves of merchandise they can’t unload.
According to a report by eMarketer, only 35% of shoppers said they’ll begin gift buying in November or December. The rest of the population will be coming online in the fall with the least number of shoppers showing up in September. The drop in that month is probably due to the fact that the kids are back in school, so mom has a chance to watch her soaps and read in peace. Even a clearance sale at Old Navy isn’t going to cut into the first precious days of quiet time after a rambunctious summer.
It does seem that retail stores have gotten the message. This past July, Target.com had their first “Back in Black” sale, a play on Black Friday that had them offering 40% markdowns on more than 500 items over a 24 hour period.
Add to that the Tax Break weekends offered in many states to help goose the economy and you can see why folks are already getting into the holiday spirit.
So tell us, is your business getting ready for the holidays early this year? We’d like to hear about it.