If Time is Money, Spend Your Advertising Dollars on Social Networks!
Where are you advertising in 2010?
TV? Print? Radio? Online?
Well, of course online! But, where online are you focusing your marketing efforts? According to Nielsen, if you’re focusing all of your budget on search ads, you might be barking up the wrong tree.
If you want to be where your consumers are actually hanging out, then social networks are the place to advertise:
OK, so social networks see the greatest share of time, but which social networks? While we may be all of a tizzy over the possibilities of Twitter advertising, Facebook is where the action is at!
Not only does Facebook command the highest audience of all the social networks:
But, it’s also the place where we tend to spend the most time: 4 hours and 39 minutes on average–compared to Twitter’s measly 31 minutes a month.
I guess 140 character limits–and a multitude of third-part interfaces–means that marketers are going to find it hard to garner attention on Twitter.