emarketer reports on a study conducted with marketing executives asking just how tough it is to stay ahead of the social media wave. The study was conducted by The Creative Group and found that the majority of executives surveyed are being challenged by the pace of change in social media.
Honestly, I call BS on the 35% that said it’s not challenging. Why? Because no one knows everything about social media. I figure those are the folks that never admit anything anyway so they are more like outliers (or maybe just liars?) anyway.
Just because it is a challenge to keep up with the change doesn’t mean you don’t try. Here are where these executives are turning to in order to get ‘edu-ma-cated’ on social media.
In reality, it is actually not even the executives that are in the greatest need of being aware of these trends and the like since they usually don’t get their hands dirty. Could this be a bigger part of the reason that staying ahead is tough?
Most marketers rely on in-house staff to handle their social efforts, but employees still require adequate training and also the time to keep up with the latest developments and trends among both consumers and their competitors.
Does that mean that the executive level marketers should just let the ‘little people’ do the learning and the work? Not if they want to keep their jobs. Has there ever been a time in business marketing history where it was more important to have a strong working knowledge of how the various marketing and social media tools available in the marketplace serve to help grow business? Probably not.
So C-suite marketers it doesn’t matter how tough it is to keep pace these days. You are either in it or on the sidelines. Where are you and your organization?