A new study called “What’s on their Screen, What’s on their Minds” by Microsoft Advertising says that the “screens” we use for entertainment each have a distinct personality that impacts how and when we use it. So allow me to introduce you to The Screens.
The computer is the middle brother in the family. He’s a work horse. He’s “informative” (67%) and “productive” but that doesn’t mean he doesn’t know how to party. 58% said that their computer was more fun than their TV but mostly they expected to learn something or get something done when they booted up this box. How’s that for a one-sided relationship?