It may seem like the Twitter-verse if full of companies hawking their wares, but a new survey by 360i says it isn’t so. They recently published a report called Twitter & the Consumer-Marketer Dynamic and frankly, I’m finding a large part of it hard to believe.
The report, which you can read in full here, has three key conclusions.
1. Twitter is primarily for people, not corporations.
— More than 90% of tweets come from consumers
— Only 12% of consumer tweets mention a brand
— When someone mentions a brand name on Twitter, they’re most likely talking about a Social Network (22% of mentions), or an Entertainment (17%) or Technology brand (17%). The top brands mentioned on Twitter are Twitter itself, Apple products/brands and Google