Marketing Pilgrim

What happens when you don’t add Google TV to your television?

Apparently, it turns into a freaky, one-eyed, monster that terrorizes your house, that’s what!

Check out these ads that are running to promote Logitech’s partnership with Google TV.

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Yesterday Google began its rollout of its Realtime search offering. While You could send some precious time reading my description of the service let’s let the folks from Google tell you instead.

The LA Times reports

The idea is to give people one place to find timely information about an earthquake or other major event that just happened, said Dylan Casey, a product manager at Google.

Google has added a location tool that can zero in on a specific geographic area so you can see tweets near you. Google also gives the option of a conversation view so that you can follow the responses to tweets without having to click through a bunch of links. The tweets are organized from oldest to newest.

You read it right. As I noted yesterday, Facebook had become so big and so powerful that they are starting to make Microsoft like moves that make it impossible to not poke fun at them. The efforts to force sites like Teachbook, and possibly others, to stop using book in their names apparently weren’t enough for Facebook. Now it appears as if they are making an effort to trademark the word ‘face’.

In the “you can’t make this crap up category” TechCrunch reports

The biggest problem with social media marketing is that it’s hard to measure your results. You throw everything you have at Twitter and Facebook and mostly you just hope to see an upswing in traffic.

To alleviate this problem, ShareThis, the social media sharing widget, is adding an analytic component that will not only measure sharing but will also monitor the Social Reach. Social Reach looks not only at the outbound sharing but it follows through to see if the person who gets the link clicks on it, thus completing the circle of [blog] life.

According to ShareThis’ website, the new analytics will also deliver numbers related to the type of audience that is sharing your links and it will compare your blog to others in the category to see if you’re doing better or worse than your competition.

The Mall of America has 4.2 million square feet of gross building space, 4.3 miles of storefront footage, 520 stores and 40 million visitors annually. Now try to remember where you parked, let alone find a bathroom when you need one. Sam Feuer, CEO of Mindsmack has the solution. It’s a smartphone app called FastMall which is as helpful to advertisers as it is to consumers.

I spent some time with Sam this week talking about FastMall and the rise in mobile marketing.
Let’s begin with a short description of your product and how it came about.

In the category of “Why should this even surprise anyone?”, Facebook is working hard to shut down any social networking service that is incorporating the word “book” into their name.

Over at Wired magazine’s Threat Level blog it reports on a small start-up called Teachbook that is either delusional or just milking as much publicity as they can out of their moment in the muted spotlight of the Internet.

Social-networking upstart Teachbook said Wednesday it would challenge a trademark infringement lawsuit brought by Facebook, which is demanding the teacher-oriented site remove “book” from its name.

This is a popular pastime of Facebook’s legal team

Facebook, in a lawsuit Threat Level reported on Tuesday, claims the term “book” cannot be used to name social-networking sites. The Palo Alto-based site claims Teachbook might dilute its famous name or cause confusion over which is the real Facebook.