I was all set to post a simple announcement that Yahoo had officially flicked the switch and changed its search results to Bing’s.
I had no plans to give Yahoo a hard time. Give it a break, I told myself. Let it prove to the world that it’s not bailing on search.
Then I read Shashi Seth’s rebuttal to…well, no one in particular.
I’ve heard some innuendo that with Yahoo! Search transitioning certain back-end functions to Microsoft, we are no longer a “search engine.” …most industry players initially build their entire technology stack in-house. As these companies become more successful, and as technology matures, many building blocks of these products are outsourced – even some of the most critical components.