Twitter is preparing itself and its developers for the rollout of its ad platforms, Promoted Tweets and Promoted Trends, within third-party applications, starting with desktop apps.
The company has made an update to its application programming interface (API) that gives developers access to two new fields related to Promoted Tweets and Trends. These data points aren’t ready for primetime though; it will be some time until you actually see Promoted Tweets in TweetDeck, Seesmic or other third-party apps.
“Over the next few months, we will begin beta testing with a handful of desktop applications,” said Twitter Developer Advocate Matt Harris in a post on the Twitter Development Talk Google Group. “During this period, we aim to learn a lot, and we will apply those lessons when we expand distribution of Twitter Promoted Products to the broader ecosystem.”
Are you ready for Twitter ‘the business’? Will it be as much fun once there are ads and the like to contend with regardless of where you access the application? Don’t doubt for a second that marketers are fired up for obvious reasons. How users respond to the change in the environment remains to be seen. As for any revenue sharing information there is none at the moment.
My prediction – There will be considerable whining once the advertising shows up in force in Twitter streams (be it on the Twitter site or a third party app). That will create a very small exodus of ‘cool’ people who will protest the commercialization of the once great Twitter. Then there will be about 48 hours of intense discussion in the ‘industry’ about just how this will impact the world at large. This will immediately followed by the exact same cycle about some other ‘news’ item that acts as enough of a shiny object to distract the masses from Twitter’s stuff to someone else’s stuff.
In other words, it will end up being business as usual just with a few more ads to ignore in our lives. Yawn.