Posted August 9, 2010 3:13 pm by with 5 comments

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What happens on Twitter doesn’t stay on Twitter. That’s the word from a new report by Exact Target (Thanks to eMarketer for the tip.)

According to the research, Twitter users are:

  • 5 times more likely to post to blogs at least monthly
  • 3 times more likely to post product reviews and post in an online forum
  • 5 times more likely to share coupons on coupon sites
  • They also are more likely to write articles for third-party sites, post videos, contribute to wiki’s and a whopping 70% are commenting on other people’s blogs.

    Because of this need to spread it around, people who don’t use Twitter are still getting your 140 character message. Joan sees a freebie deal on Twitter, she writes about it on her blog and a coupon site picks it up from there and shares it with their members. Within minutes, 1000’s of people who aren’t following your Twitter are now reading your message. California wildfires don’t spread this fast.

    So how does this translate into marketing success? Freebies and deals are always hot items, but recipes, how-to articles, tip sheets, even jokes and trivia that relate to your product or service can get you noticed. To quote Bonnie Raitt, just “give them something to talk about.”

    • Hi Cynthia,

      Twitter is and will be my platform of marketing until it die out like myspace..boy it even fills wired to say or write the word myspace, but as long as millions of people keep tweeting and using twitter as a daily avenue of marketing…then the world will keep the name Twitter alive..for now..

      Thanks Cynthia, great stuff

      “TrafficColeman “Signing Off”

      • Cynthia Boris

        What amazes me is how Twitter has become my main source for news – things hit there so fast. Even before local news sites get their pages updated.

    • Now I recently joined Twitter, and maybe that’s why I’m sort of not getting the whole thing yet…? Sure it’s fun to see what celebs are up to, but mainly it’s seems to be just another advertising platform…

    • 165 characters?? Im positive that Twitter has a 140 character limit, or did this change without my knowledge?

    • Cynthia Boris

      Hannah, you are correct. Must have been my wishful thinking, I’m always short on those reTweets.