What happens on Twitter doesn’t stay on Twitter. That’s the word from a new report by Exact Target (Thanks to eMarketer for the tip.)
According to the research, Twitter users are:
Because of this need to spread it around, people who don’t use Twitter are still getting your 140 character message. Joan sees a freebie deal on Twitter, she writes about it on her blog and a coupon site picks it up from there and shares it with their members. Within minutes, 1000’s of people who aren’t following your Twitter are now reading your message. California wildfires don’t spread this fast.
So how does this translate into marketing success? Freebies and deals are always hot items, but recipes, how-to articles, tip sheets, even jokes and trivia that relate to your product or service can get you noticed. To quote Bonnie Raitt, just “give them something to talk about.”