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Watch Out Twitter & Facebook, the Viagra Generation is Taking Over!


If you watch a lot of TV–and TV ads– you’d think that those over 50 are interested in nothing more than popping a Viagra and making a little bowm-chicka-bowm-bowm.

But, according to a new Pew study, those between the ages of 50 and 64 are getting just as excited about social networking. According to the study:

  • Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%.
  • During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.
  • By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.

Twitter appears to be the hostspot of activity with 1 in 10 internet users over the age of 50 now regularly sending out 140 character updates about their lives.

Maybe Oprah was right; 50 really is the new 30! ;-)

  • http://www.bigpictureweb.com Josh

    There is nothing better than watching your Dad fly through Facebook with ease.

  • http://www.SMEketing.com Victoria Walmsley

    It’s a tough world out there for young-uns!! Just when kids are learning to deal with friend requests from Mum and Dad, now they have to deal with Granny requesting to be ‘friends’!!

  • http://www.scentaroom.com Scented rocks

    you’re very right, grandparents are asking to be friends, with grandkids. Thats so funny, then they ask why are they posting bad stuff.