The new site will offer deals related only to the restaurants listed in the Zagat Guide. The program will begin this September in New York City, then the company is expected to roll out additional sites for other major cities across the US including Los Angeles, San Francisco and Chicago. Each offer will start with a fixed price then the price will drop with each person who buys the deal. This way there is no minimum number of people required to make the deal happen, but the more people, the merrier the price gets.
But do urban foodies even care about deals on luxury dining? A recent Zagat survey says yes.
“39% of surveyors report they are being more attentive to prices in light of recent economic woes. Value is always à la mode but even the most well-heeled diner is price sensitive today.”
The Zagat Exclusives program isn’t just a winner for diners. Zagat says that diners who voted on restaurants at their website revisited those eateries eight times a year on average. From that, they assume that if a customer goes to a restaurant because of a deal, they’re likely to become repeat customers as long as they receive quality food and service. Ah, there’s the rub. And it’s a delicious mix of paprika, cumin, garlic, kosher salt and tons of black pepper.
If you represent a Zagat-rated restaurant, you can get more information about how to become part of the new program by visiting www.zagat.com/exclusives.