Posted September 9, 2010 9:19 am by with 1 comment

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While Valleywag seems more interested in how Google’s new ad for Google Instant might ruffle Apple CEO Steve Jobs’ feathers, I find myself enjoying the actual ad.

That’s not always been the case with Google’s TV ad attempts, but I think this mashup of Bob Dylan’s 1965 hit “Subterranean Homesick Blues” and Google Instant is a cool way to reach both young and old.

  • That was truly a brilliant spot. Targeting, media, everything. I’m not a fan yet if only because I don’t want to recalibrate my thinking about impressions over the coming weeks, but that was damn good.