During a presentation at the IAB advertising conference,
Justin Timberlake Barry Salzman explained how Google believes “display [advertising] is bringing ‘sexy’ back.”
While you thought that Google was all about search ads, the search giant insists that “display advertising really is at the heart of what we’re doing at Google these days.” With 99% of its top advertisers running display ads, Google’s making some bold predictions of where display advertising will be by 2015, including:
- Just like most news articles on the web today can be commented on, shared, discussed, subscribed to and recommended, in 2015, 75 percent of ads on the web will be “social” in nature—across dozens of formats, sites and social communities.
- 50 percent of ad campaigns will include video ads bought on a cost-per-view basis (that means that the user will choose whether to watch the ad or not, and the advertiser will only pay if the user watches). That’s up from very little today.
Google’s not prepared to wait until 2015 before bringing us the “sexy” stuff, the company announced new view ad formats for YouTube, advanced targeting features using its new Teracent technology, and update on Google Goggles, and more.
You can watch the entire IAB presentation in the embed below: