Let’s Go Fiber Hunting!

There are so many ways to go with this one. If you are looking for fiber, a bran muffin might do the trick. Wait, while important, that kind of fiber isn’t what would make sense at this blog now would it?

No this particular hunt for fiber involves Google (who else) but it has a twist. Google’s idea of fiber is having a network that will support (maybe even become?) the backbone of the Internet someday. Either that or it may become a private network if you have enough cash to get on it but that’s another story.

Apparently some of that fiber is run the old fashioned way, which is above ground, in certain parts of the country. That opens the door for “fiber hunters”. While it is fun to think that this group was hired by competitors to hunt and kill Google fiber I doubt it is the case. IT News Australia reports

A Picture on Friday Morning is Worth a Thousand Words

If you want to connect with the fans on your Facebook page, post on Friday morning and use a picture. Those are the three elements that scored highest for fan engagement in the new study by Virtue. With Anatomy of a Facebook Post, the social media management company studied the effects of day, time and inclusion of video or images when posting on Facebook.

The least startling news is that adding an image ups engagement 54% over text posts and 22% over video posts. From there, the stats are broken down into two segments, CPG (Consumer Package Goods) and QSR (Quick Serve Restaurants).

3,000 New Facebook Fans is Music to Their Ears

MySpace used to be, and possibly still is, the number one social media site for indie musicians but music consultant Madalyn Sklar is quick to point out that “Facebook rocks” for indie artists for one simple reason, their fans are on Facebook already.

A recent guest post on AllFacebook.com outlined a simple Facebook strategy for bands looking to make the leap and there’s info here everyone can use, even if you’re selling vitamins instead of songs. Author Peter Tanham suggests that for less than the cost of a night out on the town for you and your mates (band or otherwise), you can get 1,000 Facebook fans using Facebook ads. And these aren’t any old fans, these are people who are engaged and interested in the product. Is that worth staying in next Friday night?

Win Copies of Richard Stokes’ “Ultimate Guide to Pay-Per-Click Advertising” Book

If you’re a regular Marketing Pilgrim reader, you’ve likely taken advantage of the cool reports and whitepapers that AdGooroo has been sharing via their ad on the right. Over there ====>

Well, now AdGooroo CEO Richard Stokes is spilling the beans in his brand new book Ultimate Guide to Pay-Per-Click Advertising.

The book is picking up rave reviews–including a perfect 5 stars on Amazon–and promises to share:

  • The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
  • Simple website changes that can increase sales by 500%
  • How to drive 80% or more of online revenues with rare superconverter keywords
  • Winning strategies of the world’s top search marketers
  • The best ads on the internet and how to write them

Hardcore Twitter Flaw, Leads to Unwelcomed Pop-ups

When Twitter decided to force me to view suggest Twitter users to follow, I finally bailed on the web interface and switched to Hootsuite.com.

Even the lure of a redesigned Twitter.com wasn’t enough to tempt me back. Now I’m glad I switched, because there’s a nasty bug in Twitter’s new interface that allows malicious pop-ups:

Hopefully Twitter will shut down this loophole as soon as possible – disallowing users to post the onMouseOver JavaScript code, and protecting users whose browsing may be at risk.

Some users are also seemingly deliberately exploiting the loophole to create tweets that contain blocks of colour (known as “rainbow tweets”). Because these messages can hide their true content they might prove too hard for some users to resist clicking on them.

Google Intros Transparency Report

Google is certainly one of the main whipping boys of the Internet Age with much of deserved while the rest of it is just people looking for something to complain about.

In an effort to be more transparent (and maybe make you feel a little sorry for them?) Google has introduced its “Transparency Report”. Heck, didn’t Google’s CEO Eric Schmidt proclaim that “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it’? Funny thing is, this report is not so much about what Google is doing but rather what people are trying to do to Google by blocking traffic etc.

The New York Times reports

Is Google Instant Using Yahoo Patents?

According to a story in the Register, a Yahoo employee is claiming that Google Instant search is working in part due to 5 patents that are held by Yahoo. If this is true, which right now it’s too early to tell as details are a bit scarce at this time, it could be an interesting development for sure.

Yahoo! owns several patents covering Google’s new Instant search engine, according to Shashi Seth, Yahoo!’s senior vice president of search and a former search product leader at Google.

In 2005, Yahoo! rolled out a service remarkably similar to Google Instant at a site called AlltheWeb, a small search engine it had purchased a few years before. Like Google Instant, it tried to predict what you were looking for and served up results pages as you typed. That same year, the company introduced another similar service — if less similar — dubbed Yahoo! Instant Search, which launched “speech bubbles” of results just below the search box as you typed.