Search: Desktop by Day, Mobile by Night
The chart from iCrossing Mobile via SAI below tells me one thing clearly. When people get to the office in the morning they start searching like crazy. I’m not saying they are working but they sure are searching.
As the day wears on, the office search mojo wanes probably because there may be actual work to get done before heading home. Mobile search, however, picks up the slack in the evening. I suspect that is due to the “watch TV but use your phone to surf” syndrome that many of us are afflicted with.
Google CEO Eric Schmidt said yesterday at the TechCrunch conference that he believes mobile search activity and revenue will eventually be bigger than desktop search. For Google to say that, it means mobile search is going to have to be huge.
Mobile is real. Are you ready to take advantage or will you play catch up?