I couldn’t find a picture of the “Gift Me This” widget in action, but it’s likely just a rebranded version of the graphic you see right here. When a consumer flips through the online version of a ShopLocal circular, they have the ability to choose items and send them to Facebook. It’s perfect for anyone who wants to spread the word about a bonus offer on a DVD from Best Buy or a cool deal on recyclable paper at Staples.
At the heart of it, this is just a version of the famed Amazon wish list, but it takes it one step further by adding a social aspect. Because you can add a comment before posting, “Gift Me This” invites conversation about a product and that’s important when it comes to social media marketing.
On the marketing side, those comments are added to the store’s Smart Circular acting as mini reviews when someone else clicks that product. They can also be integrated into a Local Deals tab on the company’s Facebook page.
As the race for the consumer’s holiday dollars heats up, this small widget could have a big effect on sales. Visit ShopLocal.com to see their consumer site in action, or visit
the ShopLocal blog to learn more about the new “Gift Me This” widget.