There are so many great findings in Econsultancy and bigmouthmedia’s Social Media and Online PR Report 2010 I barely know where to start!
This will probably be one of the few reports you’ll want to spend dollars on this year, although I will add one caveat: the data is skewed towards the UK. That aside, here’s a sample of some of the insights:
1. While 95% of companies have added social media to their marketing mix, 45% have either only “experimented” or not done anything in social media. Really? Do these companies also turn away 45% of all customers? They may as well!
2. If you think that’s hard to believe, take a look at this chart! With the exception of corporate blogs, there’s a decline in the use of every social media tactic under the sun! Maybe if these companies focused on more than “experimenting” with social media they’d find that it offers a long-term benefit to their business. Perhaps they focused too much on the immediate ROI and, when that instant gratification failed to materialize, became disillusioned.
3. And what about their PR campaigns? I am astounded that there has been a decline in the proportion of PR activity taking place online! What, was it too difficult to figure out? Was it just too hard to actually interact with journalists, bloggers, and other influentials? Was it easier to go back to blasting out press releases? Does someone need a hug?
Want more? Wait til you see the astonishing findings on companies’ use of online reputation monitoring!