Over at TopRank Online Marketing Blog, Lee Odden was kind enough to invite me to write a guest post on a topic near-and-dear to my heart: social media monitoring.
How could I refuse!
With everyone (and their mother) jumping into social media monitoring, I thought it would be best to help you get the most out of your efforts by implementing a solid foundation. I provide six critical steps, starting with:
1. Understand Your Goals
Just because you can monitor everything that’s being said about your brand online, doesn’t mean you should just jump in, without setting clear goals. That’s the monitoring equivalent of hanging out at an open bar–you’ll quickly get dizzy and will end up with a major headache!
Take the time now, to write down what your goals are for your social media monitoring campaign. Are you trying to better understand how Twitter users talk about your products? Are looking to measure the success of your new viral marketing campaign? Or, perhaps you suspect a rogue employee is sharing too many company secrets.
We talk a lot about “monitoring” social media, but you also need to “measure” the information you collect. You can’t do that without first defining your goals!
Want to read the other five steps? Head over and read “Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative“