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West Coast More Media Savvy Than East Coast


Business people on the West Coast are much more connected when it comes to Twitter, Facebook and Linkedin use than their counterparts on the other side of the country. NetProspex came to this conclusion when they studied a wide range of contacts for their Fall 2010 Social Business Report.

NetProspex has their own social index (NPSI) which is determined by how contacts rate in the following areas:

Social connectedness: The number of employees with at least one social media profile
Social friendliness and reach: The average number of connections per employee across major social networks
Social activity: The average number of tweets, number of followers, and number of users following

Looking at these factors, San Francisco came out on top with the tech-minded folks in San Jose, California running a close second. Los Angeles (9) and Seattle (6) also made the top ten, while only New York (3) and Boston (5) ranked for the East Coast.

New York got a huge boost thanks to Twitter with only San Francisco ranking as high for number of tweets, number of contacts, frequency and sophistication of tweets. Though how they measured “sophistication” I’ll never know. Looking only at the cities in the top 10, Seattle had the lowest Twitter score.

California and Texas were the only states to have multiple cities in the top 15. California I get, by why Texas?

And before the Texans get too haughty, the study showed the New Yorkers have almost twice the number of social media friends as anyone in Houston. So take that.

What’s to be learned from all of this? Probably nothing. But if you’re a business person on the West Coast you now have something new to talk about when you start Twittering, Facebooking and getting Linkedin, come Monday morning.

  • http://arcanasphere.com/blog AndrewJ

    I live and work in Austin. We have a lot of high tech industry here — software firms, video games, the works.

    Dallas doesn’t surprise me at all. I would have guessed San Antonio up higher than Houston, but that would have only been a guess.

    Texas has a lot of colleges and a lot of emphasis on future technology overall — not just the Internet. The current state government is also very pro-business. So, yes, the state really can be a good breeding ground for tech companies.

    • Cynthia

      My first thought was college but since it’s a business study – then maybe, all those graduates are coming out with social media skills. It’s probably, as you said, the tech companies. They do seem to lead in this regard.

      • http://arcanasphere.com/blog AndrewJ

        The colleges no doubt help a lot.

        It doesn’t hurt either that our current governor is honestly so pro-business that he even offends the local conservative talk radio hosts. Being that Austin is both tech heavy and the state capital / host to the pro-business governor, there are no doubt a lot of echoes moving through the state as a whole.

        Rural Texas is still very farm and football heavy. I can see Urban Texas latching on to new technologies with relative ease, however. There’s a general “vibe” in the cities here that keeping current is very important – especially when the locals look at failing states. This is my opinion as a “transplant” of course.