The result comes from “The Great Male Survey,” a study conducted by Ipsos OTX for AskMen.com. eMarketer boiled the responses down into a nice chart that shows Facebook gaining on texting as you move from young teens up to the 20 somethings. By thirty, Facebook becomes just as important as texting and incredibly, that old fashioned thing called the telephone becomes an even more important tool for communication. Imagine that.
Even though most of the men in the survey didn’t choose Facebook as their main means of communication, an average of 69% of all the men who responded said they do log on to the site regularly. The 20-24 age range comes in on top with 78% of men using Facebook and as you can imagine, it drops off dramatically after 50.
What is surprising is the fact that Twitter barely makes it on to the grid with only 8.5% of the men surveyed saying they use it regularly. 60% said they found it useless.
Once again, these stats prove that I hang around with a weird crowd since I have a large number of men associated with my Twitter account. I imagine it’s because I deal with people in the marketing, online and entertainment business, all of which are heavy on the Y chromosomes.
As for Facebook, my numbers do match up. I follow a large number of men, but rarely do they use the site to send me an email or even comment. My girlfriends, on the other hand, do both with alarming frequency. And all of those Facebook game updates come from the women I follow and that alone is good reason to cut them off in favor of more men.
The bottom line? The men are out there, so keep that in mind when you set up your new Facebook campaign. They may not respond to your fun, daily trivia question, but they are out there reading what you have to say.