The system, which they refer to as inferential, assumes that a good portion of your Facebook friends are into the same things you are. So an ad that the systems deems appropriate for you, would also be served to your friends.
It looks like the advertiser will be able to choose the criteria for the match, and the percentage of people that must match before the ad is generated. Then, the clever computer program does the rest of the work.
Sounds like a plan, doesn’t it? As a person who tends to lag on filling out profiles, I don’t mind being targeted in this way. If I have to see ads, I’d rather see ones for things I might care about like books and movies rather than be bombarded with generic ads for products I wouldn’t use.
And even though my Facebook followers are a pretty diverse group, you could round them up into three main categories, all of which would relate back to my interests.
What do you think? A nice twist on targeted marketing or the key to more privacy problems on Facebook?