Posted October 28, 2010 12:12 pm by with 11 comments

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According to various sources (trust us they are real people) the report of the death of any interesting news in the Internet marketing space is real. Apparently there is nothing that is really happening in the industry, just a lot of yammering on about things that effect about 1,000 people in total, on average.

The resulting dearth in real news has led to an increase in stupid post titles that are designed to garner links and add no real value to anyone at any time. What these posts do accomplish though is they clutter up Twitter and provide the opportunity for other people in the industry to blindly retweet anything because “that’s what you are supposed to do”.

While there is some hope that real Internet marketing news may not actually be dead, but just ‘playing possum’, many industry observers are preparing an impromptu Twitter memorial service for this sudden demise of a once dear friend.

Critics claim that there are about 2 – 3 bits of actual news in the search and social media space that find their way out into the wild during any given week but they struggle for air amidst the ridiculous glad-handing and back-slapping that has taken the place of actually getting any work done.

We will keep an eye on any developments here at Marketing Pilgrim but there is great concern that maybe there is nothing left to say.

Goodbye dear friend.

Please be sure to retweet and share this with your ‘friends’! 🙂

  • In many ways I’d have to agree. It seems like more and more topics are just being re-hashed these days, but that being said some guys out there are doing pretty interesting things (especially in bh).

  • Harry

    I’m glad you posted this, because I thought I was the only one that was noticing this phenomenon. There has been no news in this space in a very long time. Interestingly, this change seemed to coincide perfectly with’s change to an editorial model, though I don’t think the two facts are necessarily related.

  • Cynthia

    Come on Frank. We need to get all Woodward and Bernstein and make our own news!

    Would anyone out there like to be our marketing Deep Throat?

  • Does this post count Frank? Just kidding you know 🙂

    • @Jaan – lol. Actually it does on some levels and I think that with the highest number of retweets for any post I have ever written here at MP we have shown something. What it is we have shown, I have no idea but it is something!

  • Sure there is a lot of fluff out there, but the thing is that news is no longer dominated by CBS, ABC, and NBC anymore. You now have the network news channels and even Comedy Network in on the gig. News is becoming more niched than ever before. If you don’t believe me ask Chris Anderson about it, you know The Long Tail.

    • Interesting take Vinay although the Long Tail has some flaws in it just like every other theory ever offered by anyone, so be careful.

      My point is not that there really is no news it’s just that we treat EVERYTHING like news thus making these niches and the long tail itself incredibly unreliable because people are not doing this for quality but because they are supposed to. It’s disingenuous at best and dangerous at worst.

      Look at the evidence of this post itself. There is no real news, it’s a parody AND it has been retweeted more than any other post I have done here at MP. Any thoughts on that?

  • Excellent post. While I absolutely love Twitter for news and to watch what is happening on the search front, I become highly aggravated by the Twitter users who retweet just to be scene and provide information that is completely irrelevant to their profile or business.

    I do not think the Twitter movement is dead, but I do think Twitter or the Twitter community needs to come with a mechanism to police the spam.

    • @Rebecca – Thanks for your response.

      None of this is dead. In fact, it is going to grow. Trouble is that unchecked growth can strangle anything. Social media is becoming like kudzu here in the southeast. It grows like crazy and smothers a lot of good things so there are serious efforts to restrain it. Blindly passing along ‘news’ in the social media age is going to create an environment where nothing is newsworthy because no one is reading any more than a headline anyway!

      We’ll see what happens but until we get past the narcissistic aspect of social media (which may never happen considering how most people are) there will be a degradation of real news and just passing around of information that has little or no merit past the headline. A little scary in my book.

  • Narcissistic behavior – the basis of most social media it seems.

    While this is true, I’m happy to say in Detroit there is a large movement to utilize social media to regenerate our city and provide rebirth through a bunch of internet renegades. I have been utterly amazed at what they have been able to accomplish via social media and I am encouraged by the movement.

    • You should find a way to put that story together and tell it somewhere so we can all see that kind of success. We all need to see and hear the real results of social media rather than speculate about them.