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Japan, US and Europe Mobile Use Comparison



It’s always fun to see just how different areas of the world are using different elements of the Internet. We have known for quite some time that Japan is the world leader in mobile usage although you don’t hear as much about it these days as the US and Europe closes the gap.

comScore released findings for these three areas that seem to run with what one might predict about mobile usage for each region. While admittedly a little tough to read I have highlighted the leaders in each category relating to how mobile is used (hat tip to ReadWriteWeb for the info).

The US was the leader in social networking and blog access as well as checking bank accounts. Interestingly enough, the Japanese didn’t check their financial accounts as much as the US but they have a hunger for financial news.

Europeans lead the trio in playing games, taking video, texting and listening to music. With all of that time off you have to keep yourself entertained, right?

I wonder how these results will change in five years time. Will the US’s age of mobile be fully realized and will usage reach the levels of the Japanese? I doubt it because of the economic gaps that exist in the US that will prevent the masses from getting into the mobile space with smart phones. Hopefully, I am wrong but as the gap between the haves and the have-nots continues to widen mobile players will have to take what the market gives them as far as reach.

Hope you have a great weekend wherever you go and whatever you do while you are there.

  • http://www.aldeia-marketing.com Alexa Ronngren

    This is an interesting study, but not surprising to me. Based on my personal observations and market research I’ve done over the years, these results are very reflective of our lifestyle. I haven’t been to Japan (except for that one-night layover), but I’ve lived in a few European countries. One of the major differences in lifestyle between the US and Europe is public mass transportation. In some of the major cities, it takes longer to drive than to take the metro. And high-speed trains connect cities and countries. So listening to music or playing games becomes a habit. This also explains why US users are more likely to access maps. In addition to public transportation, higher call rates are also responsible for how much people text. From market research I’ve read, the Japanese tend to be more high-tech and gadget oriented than most other parts of the world. Europeans also tend to be more suspicious of privacy infringement than we are here in the US, which explains why we are more open to social networking and banking via cell phone.