Drunks Rejoice! Google’s Building a Fleet of Designated Drivers!

Google’s mission is to “to organize the world’s information and make it universally accessible and useful.”

So, I’m not quite sure where in that statement, “create autonomous robotic cars that drive themselves” quite fits.

Still, that’s not stopped Google from building cars that, yes, drive themselves.

Our automated cars use video cameras, radar sensors and a laser range finder to “see” other traffic, as well as detailed maps (which we collect using manually driven vehicles) to navigate the road ahead. This is all made possible by Google’s data centers, which can process the enormous amounts of information gathered by our cars when mapping their terrain.

So far, the cars have logged more than 140,000 miles, including such trips as…

Older Internet Users More Savvy Than You May Think

When you read reports about Internet usage, smartphone adoption and technology use in general you are often led to believe that this is a young person’s game. As a recent study covered in an article from AdAge points out, how you define an older Internet user is probably the most important part of understanding just how much they are online and accessible.

Marilynn Mobley has a desktop at work, a laptop at home, a netbook for travel, an Android smartphone and just last week she bought an iPad. She time shifts all her TV viewing using DVRs and enjoys watching Blu-ray movies at home. She’s also 63 years old.

Ms. Mobley is a strategic counselor for Edelman in its Boomer Insights Generation Group.

Maps of Malls and Airports Coming to App Near You

With the success and rapid adoption of online maps services in general it only makes sense that mapping services show up for places that we get lost in most often: airports and malls.

Ever been in a mall and wonder where that stinkin’ directory is? Ever had to race to said directory to find out where the restroom was only to discover in your mad rush you already passed it? Then you or your kid has to do the “bathroom run” (you what that looks like….half hunched over and knees together trying to run which isn’t natural) in hopes you get there in time?

Well, those days are over if you are smart phone smartie and have one of the several mall and airport map services like PointInside, FastMall, Aisle411 and Micello. The New York Times reports

TNS Puts Results of Huge Digital Life Research Project Online

If you like stats and graphics, you’ll go positively mad over a new website by custom research agency TNS. The website is called DiscoverDigitalLife.com and it’s a public repository for the massive amounts of data collected in regard to consumer’s online behavior and attitudes.

The study covers 48,804 people from 46 countries, ranging in age from 16 to 60 and TNS claims they’ve discovered “major changes in online behavior.” They probably have but it will take you awhile to find it if you try to dig it out yourself. To help you, TNS has turned all the facts and figures into pretty graphics and it’s impressive.

When you visit www.discoverdigitallife.com you’ll find a “taster” sampler of data that delivers a lot more than your average appetizer. Right away you can choose from several small pdf presentations including a look at the six lifestyle segments and the drivers of online behavior.

Internet Marketers, Tear Down That Wall!

There are many images of walls in history and they are usually not the best things. When they are destroyed, however, there is celebration and progress. There was President Reagan’s famous call at the Brandenburg Gate of the Berlin Wall “Mr. Gorbachev, tear down this wall!”. From the pop culture side of things, Pink Floyd’s “The Wall” paints a picture of the self-destructive behavior that happens when walls are constructed to keep the outside where it supposedly belongs: outside.

So what’s this have to do with Internet marketing? I contend that it has everything to do with how the industry conducts itself and the damage that it is doing in the process.

Cup of Joe: My Talk With The Legendary Copyblogger

Brian ClarkToday, I am proud to present to you my interview with the one and only Copyblogger, Brian Clark. If you aren’t familiar with Brian, then welcome to the internet! Since launching his widely popular blog in 2006, Brian has become a force within Internet Marketing. He and his blog have been listed on the top of some of the most prestigious lists in the industry. Brian has developed and marketed several very successful products and continues to be an entrepreneur that is on the cutting edge of both marketing and social media.

So without further ado I present my interview with Mr. Copyblogger himself:

CNN Says Shared News Leads to Advertising Engagement

CNN has a nifty new study they call POWNAR which stands for “power of news and recommendation.” For the study they tracked the sharing of news through social networks and they also used eye-tracking and biometrics to study engagement. Told you it was nifty.

First, they took a look at the kinds of news stories that were being shared by the 2300 participants in the study. What they found was that people shared stories in order to “impart knowledge,” which is kind of a given, isn’t it? Only 19% of shared stories were considered breaking news. The 65% majority was ongoing stories with what CNN called “quirky” stories making up the rest. But it’s not crime or politics that is lighting up the virtual airwaves. It’s science, technology, human interest and money-related new stories. Technology is a given seeing as that’s the vehicle we’re using to drive this herd in the first place but I was a little surprised by the others. They also mention “visually spectacular” news, which I take to mean things like fires, floods, snowstorms and UFO’s in the skies around China.