It’s a one day only promotion that will probably lead to a long term ad deal, but where’s the hype in that? Today only, Facebook fans can stop by the McDonalds’ farm to help plant tomatoes and mustard seeds. (Mustard seeds?) When you play, you get rewarded with a FarmVille McCafe Consumable, “a valuable item (virtual good) that makes game-play easier. The McCafe Consumable delivers energy to players to move about their farms at twice the speed.”
How hysterical is it that overly-caffeinated coffee is the prize on FarmVille. Like they couldn’t have taken this opportunity to promote healthy eating by offering a fresh salad as a reward?
Says Manny Anekal, Global Director of Brand Advertising at Zynga;